Are you the proud owner of a real estate company? Do you want to fetch more clients and increase your revenue? Or maybe you are trying to make it big as an independent real estate professional? Irrespective of the size of your real estate business, you can benefit from a virtual assistant.

Real estate virtual assistants work remotely and can be employed to carry out routine tasks as well as specialized jobs. They offer a plethora of benefits over conventional office assistants. The right virtual assistant can take the load of mundane and repetitive tasks off your shoulders. This, in turn, lets you concentrate on what you do best – meet new clients and crack new deals.

Tasks That Can Be Outsourced

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The biggest mistake most businesses make is to hire virtual assistants for generic jobs like data entry and cold calling. These are, of course, important for the overall growth of your company. But you can leverage specialized real estate virtual assistants for various industry-specific tasks. The key is to find an individual whose skill set aligns with the requirements of your company.

Here are some of the tasks that you can outsource to a real estate virtual assistant:

1. Manage Your Listings

As a real estate professional, you likely list your clients’ properties on various websites and directories. It is not feasible for you to monitor each listing on every platform and regularly update it. While it is crucial for the development of your business, it doesn’t demand your level of expertise and knowledge.

You can easily delegate this task to a virtual assistant. They will be responsible for listing and managing each property. Whenever there is a change in price, status, etc. of a property, you can quickly ask to update the associated listings.

2. Property Research

Research is another one of those mundane yet essential tasks. If you spend countless hours investigating every property, you won’t have the time to focus on your main job. Instead, you can ask your virtual assistant to dig deeper and find all the required information about a property.

3. Customer Support

As your business grows, you will receive many important emails from your existing and prospective clients. Owing to your busy schedule, you may not be able to reply to each one of them. Imagine what would happen if you fail to address a complaint by a new client? You can avoid this unfortunate scenario by routing these emails to your virtual assistant.

Likewise, if you have enabled live chat on your website, you will receive a myriad of queries from your website visitors. Their queries are often basic and don’t require your intervention. This is another area where a real estate virtual assistant can be appointed. You can always ask them to escalate serious matters and grievances to you.

4. Appointment Scheduling

As a real estate agent, you have to meet buyers and sellers almost every day. Managing these appointments can be cumbersome when your work volume increases. Instead, you can forward any appointment requests to your virtual assistant and ask them to handle it. Apart from helping you save time, it also lets you avoid any overlapping appointments. You can also ask your assistant to verify a caller’s credentials and determine whether they are a serious buyer/seller.

5. Website Management

A website is an extremely important marketing asset for every real estate business. However, there is nothing more annoying and off-putting than an outdated website. Once your website is designed, you can ask your virtual assistant to keep it up-to-date. If your phone number or office address changes, your assistant can immediately update the same on the website. Likewise, you can ask them to regularly update home page banners, client logos, testimonials, etc.

6. Social Media Marketing

Social media marketing is more than uploading posts on various platforms. You need someone to draft compelling captions using relevant and popular hashtags. It is equally crucial to monitor various metrics like reach and audience engagement. Moreover, someone needs to respond to comments and remove harmful remarks. All these tasks can be handled by a virtual assistant. 

7. Customer Relationship Management

One of the most common tasks assigned to virtual assistants is data entry. Typically, they are asked to store information such as a client’s name and contact details. You can take this up a notch by asking them to research and store important dates such as a client’s birthday.

Additionally, a virtual assistant can give you timely reminders about a client’s birthday/anniversary. They can even draft and send an email to the client congratulating them. While this isn’t mandatory, it can go a long way to build your rapport with the client.

Evidently, real estate virtual assistant can make your life easier and help your business flourish. If you are still in two minds about virtual assistants, here are the advantages of hiring them.

Benefits of Real Estate Virtual Assistants

What sets virtual assistants apart is their ability to work remotely, from any corner of the world. They can handle all responsibilities and tasks as long as they have a stable internet connection. Here are the major benefits of hiring them:


A virtual assistant works from the comfort of their home, on their own time. This means you don’t have to pay them for their commute to and from work. Consequently, remote hiring is often more economical than appointing an in-house assistant.

Flexible Work Hours

Most virtual assistants don’t follow conventional working hours. They decide their work schedule, depending on their time zone and their clients’ requirements. You can use this to your advantage by hiring a virtual assistant based in a different time zone. They can easily monitor your social media profiles, emails, and website while you are fast asleep.

Efficient Time Management

Outsourcing mundane and repetitive tasks to a virtual assistant helps you save your precious time. This, in turn, lets you manage your time better and focus on doing what you are good at. You can invest more time on strategic planning and critical decision-making. This, in turn, contributes to the growth of your business.


The internet and modern communication technology have opened up a treasure trove of new work opportunities. Gone are the days when you had to rely on yourself to handle every business task. In today’s close-knit world, you can easily outsource the basic work to a real estate virtual assistant. Let them handle the mundane chores while you develop new strategies to take your business to greater heights.